Jay McDowell is President of Performance Strategies Management Consulting Group and moderator of two All Cities monthly meetings in Orange County -- Orange and Irvine. At two July 2020 meetings, Jay presented compelling arguments for adjusting our business models, measuring to make informed decisions, and riding the COVID-19 paradigm shift. In essence, to comply with social distancing mandated to stem the pandemic, businesses must ramp up their online meetings, online communication, and online marketing and sales. In that vein, Jay strongly recommended that All Cities members leverage the internet marketing services that Sarah Eley and I provide. I would like to extend my deep gratitude to Jay for promoting from within our All Cities family and referring Sarah and me to our fellow members on a prominent platform. I was deeply moved by Jay's authentic concern for the well-being of all our businesses in our radically changed environment. Thank you, Jay, for being our "Business Optomitrist" who shines a light on critical issues that need immediate attention.